socialmatic-camera-concept

Polaroid to make Socialmatic Camera a reality for fans of Instagram, recursion

Polaroid Socialmatic Camera

Polaroid Socialmatic Camera (Photo credit: Photo Giddy)

Polaroid OneStep Closeup

Polaroid OneStep Closeup (Photo credit: Capt Kodak)

Instagram owes its distinctive identity to Polaroid‘s OneStep cameras; it’s now time to return the favor. Socialmatic has signed a deal for a production, Polaroid-branded version of its 2012 Socialmatic Camera concept you see above, which translates the mobile app’s retro icon to a real-world, instant-print shooter. While technical [...]

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